About Waypoints
Our Mission
At Waypoints, we're on a mission to help communities celebrate their local trails and connect outdoor enthusiasts with neighborhood businesses. We believe that small towns and counties have hidden gems waiting to be discovered, from scenic paths and historic trails to just-built mountain bike trails.
Our approach is built on three core pillars:
Discover
We help communities identify and promote their unique trail systems, transforming them into connectors between local attractions.
Connect
We build bridges between trail users and nearby businesses, creating meaningful connections that benefit the entire community.
Thrive
We implement small-scale solutions that deliver measurable impact for local economies while preserving the authentic character of each town.
Our Story
Waypoints was founded in 2024 by a small team of Midwestern outdoor enthusiasts and community advocates who saw an opportunity to highlight the region's incredible trail systems.
After exploring trails across the country, we noticed that many rural communities had excellent outdoor assets but lacked the tools to connect these resources with local businesses. Waypoints was born from a desire to celebrate these hidden gems and help regional economies thrive.
Waypoints was born from the belief that by bringing together the right mix of strategic planning, technology solutions, and community engagement, we could help regions chart a path to sustainable growth and prosperity.
Our Approach
We work closely with county tourism offices, chambers of commerce, and local businesses to develop tailored solutions that address the unique character of each community.
Our Impact
Our partnerships have helped communities:
- Increase foot traffic to main street businesses
- Forge new partnerships between trail users and local merchants
- Facilitate meaningful connections between trail access advocacy groups
We're proud of the results we've achieved, and we're excited to help more communities thrive.