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We're on a mission to help DMOs own their digital destiny and prove real tourism ROI.
At WayPoints, we believe destinations deserve better than Silicon Valley's surveillance capitalism. Your visitors shouldn't have to sacrifice their privacy to explore your community, and you shouldn't have to guess whether your marketing actually drives revenue.
We're building the digital infrastructure that real places need—technology that respects privacy, drives measurable business impact, and puts control back in the hands of destinations.
DMOs spend millions on marketing but can't prove it drives local business revenue. Meanwhile, Big Tech harvests visitor data, controls your reach, and profits from your destination's content. Privacy regulations make traditional tracking impossible, and visitors refuse to download yet another app.
WayPoints is the privacy-first digital placemaking platform that actually works. No app downloads, no personal data collection, no creepy tracking. Just real visitor engagement data and measurable business impact that you can show your board.
We believe visitors shouldn't sacrifice privacy to explore. 100% GDPR compliant by design.
No vanity metrics. We measure what matters: visitor flow to business revenue.
Your data, your visitors, your revenue. No middlemen, no commission, no control lost.
WayPoints was born from frustration. After years of watching DMOs struggle to prove their value while Big Tech profited from destination content, we knew there had to be a better way.
We started with a simple question: What if destinations could track real visitor behavior and business impact without violating anyone's privacy? What if DMOs could own their digital infrastructure instead of renting it from Silicon Valley?
Today, WayPoints powers digital placemaking for forward-thinking DMOs who refuse to accept the status quo. We're building the future where destinations control their own digital destiny.
We're not another vendor selling you promises. We're your partner in digital transformation. Our success is measured by your success—real revenue flowing to real businesses in your destination.
Every destination is unique. That's why WayPoints offers six different solutions you can mix and match: Loyalty Rewards, Route Rewards, Business Locator, Walking Tours, Event Tracker, and Community Finance. Start with one, add more as you grow.
Join DMOs who are done letting Silicon Valley own their destinations.
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